We take it from the plan to the finished work.
A collective who work in complimentary disciplines. Each who have led the work at global scale and still does it hands-on.
ABOUT US
Chira Schaad
Strategy + Growth
Brand + Growth Strategy
Consumer clarity that turns marketing spend into a traceable, defensible growth lever.
Marketing Operating Model
The right team, partners, process and tools, from fractional leadership to full-scale marketing transformation.
Go-to-Market + Exit Readiness
Brand, content and commercial foundations built to hold up in front of customers, investors and acquirers.
Consumer clarity that turns marketing spend into a traceable, defensible growth lever.
The right team, partners, process and tools, from fractional leadership to full-scale marketing transformation.
Brand, content and commercial foundations built to hold up in front of customers, investors and acquirers.
Brand Positioning + Identity
First, where you stand and the lane you can own. Then the name and identity that claim it, built to carry every product and company you add.
Brand Refresh
Your business grew up. Your brand didn't. We bring it level with where you are and where you're headed.
Websites + Products
Sites, apps and products designed so the brand works where customers meet it.
Touchpoints
Every place a customer meets you, from the website to the invoice, made to look and feel like one brand.
First, where you stand and the lane you can own. Then the name and identity that claim it, built to carry every product and company you add.
Your business grew up. Your brand didn't. We bring it level with where you are and where you're headed.
Sites, apps and products designed so the brand works where customers meet it.
Every place a customer meets you, from the website to the invoice, made to look and feel like one brand.
Creative direction on any of it, per project.
As the work requires, we bring in trusted specialists across technology, operations and program management.
How we work
Understand...Think...Make...Measure...
- UnderstandWe learn your numbers, your customers and your market.
- ThinkThe lane you can own, and what it takes to hold it.
- MakeThe brand, the site, the plan, finished and working, not left in a deck.
- MeasureWe look at what moved, what didn’t, and what we do about it.
We build things meant to run without us.
About
Started in Brooklyn. Now in Orange County.
Fabrik Collective began in Brooklyn on one idea: bring in the people the work needs, and only for as long as it needs them. That idea carried us through brand and strategy work for growing companies and for L'Oréal. Today Fabrik is run from Irvine by its founders, Chira and Marc Schaad, with trusted specialists on call. Same idea, more experience behind it.
Who you'll work with
Senior on every job.
Chira Schaad
Strategy + Growth. Has led global marketing organizations at L'Oréal and Publicis.
Marc Schaad
Brand + Experience. Brand and business strategist across brand, product and experience design for 25 years. Clients from L'Oréal to Polaris, and companies at almost every stage, from first idea to investment-backed.
When people call us
It usually starts with one of these.
Getting ready to sell.
Go-to-Market + Exit Readiness
Raising money.
Advisory
Just acquired, or bringing companies under one brand.
Brand Positioning + Identity, Marketing Operating Model
The business outgrew the brand.
Brand Refresh
No marketing lead right now.
Fractional Leadership
Spending, and can't see what's working.
Consumer + Growth Strategy
Ways to work together
The mix changes. The people don't.
Projects
A set job with a finish line: a new brand, a repositioning, a launch, an operating model.
e.g. a brand refresh
Fractional Leadership
Embedded marketing or creative leadership a few days a week, owning the plan, the team and the partners until you’re ready to hire full-time.
e.g. taking a product to market
Advisory
Monthly. We're in the room for the calls that change what the business is worth.
e.g. getting ready to raise
Start here
Most work starts with Brand Positioning.
A fixed scope and a fixed fee. Where you stand, the lane you can own, and what it takes to get there. Often the first move after an acquisition. The fee counts toward whatever comes next.
Principles
More spend rarely solves a conversion, retention or capacity problem. We find where growth is leaking before recommending where to invest.
Distinctive brands cost less to grow. Customers recognize them faster, remember them longer and will pay more for them.
Every recommendation ties to a metric you already track. Marketing becomes a lever you can defend to your team, your board or a buyer.
We hand over everything we built and show your team how to run it.
Currently working on
Brand positioning
An independent wealth advisor
Growth strategy
A beauty brand, preparing to scale
Our people have led work for
L'Oréal · Nike · Samsung · American Express · Tesla
01
Business Strategy
Growth Planning
A clear plan for where the business goes next, and what it takes to get there.
Investor Readiness
The story, numbers and foundations to raise or sell with confidence.
Business Development
New channels, partners and revenue, opened and managed.
02
Brand & Creative
Brand Building
From inception: naming, brand architecture, identity design and design systems.
Brand Refresh
Repositioning an established brand for where the business is going: a sharper story, an updated identity, and a system your team can put to work every day.
Experience + Product
Experience and product strategy and design.
03
Marketing & Growth
Brand + Growth Strategy
Consumer clarity that turns marketing spend into a traceable, defensible growth lever.
Marketing Operating Model
The right team, partners, process and tools, from fractional leadership to full-scale marketing transformation.
Go-to-Market + Exit Readiness
Brand, content and commercial foundations built to hold up in front of customers, investors and acquirers.
Right now
Brand positioning for an independent wealth advisor. Growth strategy for a beauty brand getting ready to scale.